Strategy & Growth
- Market, competitor, and consumer insight analysis
- Full-funnel strategy (Awareness to Conversion to Retention)
- Revenue and business growth planning
Marketing Portfolio
Nudchanan (Muk)
Strategic Growth Marketing | Digital & On-site Execution | International Business
Strategic Marketing Specialist with experience across business operations, digital marketing, and education management. Strong ability to connect strategy, execution, and customer insight to drive measurable business growth across online and on-site channels, including international markets.
Core Skills
Digital Marketing & Performance
- Multi-channel marketing (Social, Marketplace, Website)
- SEO/SEM and performance optimization
- Paid ads (Google, Meta, TikTok) and budget management
Project & Business Management
- End-to-end campaign and project execution
- Cross-functional team leadership
- Budgeting, ROI tracking, and performance reporting
International & Communication
- International marketing (B2B and B2C)
- Cross-border e-commerce and pricing strategy
- English communication and stakeholder management
Experience
Strategic Digital Marketing & Project Management
BRG
Recent Role • Online & On-site- Conducted market, competitor, and consumer behavior analysis to identify growth opportunities
- Developed strategic communication plans aligned with business goals and revenue growth
- Designed and executed multi-channel strategies across social media, marketplace, and website
- Built full-funnel customer journey strategies to improve conversion and retention
- Managed SEO/SEM and digital visibility to increase organic traffic
- Controlled and optimized advertising budgets across Google Ads, Meta Ads, and TikTok
- Led end-to-end on-site project execution and coordinated cross-functional teams
- Delivered monthly performance reporting for sales, traffic, and engagement optimization
Social Media Marketing Manager / International Marketing
Touch Items
Previous Role • International Markets- Analyzed domestic and international markets to identify B2B and B2C expansion opportunities
- Managed import-export cost structures and budgets to improve operational efficiency
- Developed international customer acquisition and brand trust strategies
- Built and optimized websites using WordPress and SEO practices
- Created global content campaigns and promotional initiatives
- Managed online storefronts to improve engagement and conversion
- Collaborated with production teams on packaging and promotional material design
- Developed pricing strategies with sales teams and international partners
General Manager
Tutor Coach Limited Partnership
Previous Role • On-site & Digital- Designed curricula and learning programs for international students
- Developed e-learning systems and digital education products
- Structured course offerings to match customer needs and increase conversion
- Developed marketing strategies and content to promote courses
- Managed online and on-site sales channels to expand customer base
- Built websites and content to increase traffic and engagement
- Managed budgets for courses and materials to maximize value
- Coordinated with parents, teams, and partners to improve retention and long-term satisfaction
Education
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